Tag Archives: Ong

Electric Rhetoric – An Isocratic Literacy Theory

I contend that we do not now know Isocrates’ rhetorical theories well enough, because we have not understood classical Greek rhetoric and writing practices for our electrified time. (33) Welch, Kathleen E. Electric Rhetoric: Classical Rhetoric, Oralism, and a New Literacy. The MIT Press, 1999. In this Chapter 2 of Electric Rhetoric, Welch argues that…

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Presence of the Word – Word as Sound

[C]ultures which do not reduce words to space but know them only as oral-aural phenomena, in actuality or in the imagination, naturally regard words as more powerful than do literate cultures” (112). Ong, Walter J. The Presence of the Word: Some Prolegomena for Cultural and Religious History. The Terry Lectures. New Haven: Yale University Press,…

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Presence of the Word – Plato’s Take

Spoken words are events, engaged in time and indeed in the present. Plato’s ideas were the polar opposite: not events at all, but motionless “objective” existence, impersonal, and out of time. (34). Ong, Walter J. The Presence of the Word: Some Prolegomena for Cultural and Religious History. The Terry Lectures. New Haven: Yale University Press,…

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Presence of the Word – Back to Oral (Not)

Ong, Walter J. The Presence of the Word: Some Prolegomena for Cultural and Religious History. The Terry Lectures. New Haven: Yale University Press, 1967. As I’ve noted many times through this blog, I am not suggesting through my focus on this unique form of aural/visual communication that we are on some track to return to…

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Presence of the Word – Electronic Era

Ong, Walter J. The Presence of the Word: Some Prolegomena for Cultural and Religious History. The Terry Lectures. New Haven: Yale University Press, 1967. Ong discusses the third stage of verbalization and notes that the process is sequential: The past century has seen the world enter into a new stage beyond orality and script and…

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Agonistically Toned

Ong also discusses that a characteristic of orally-based thought and expression is that it is, what he deems, agonistically toned. Specifically, he discuses that in oral cultures, each narrative and other piece of information is with the knower. This is to say, there is little way to decipher any difference between the known and the…

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