’bout me

Who i am

’bout me

Writer | Manager | Instructor

By day:


I’m GoDaddy’s Brand Writing Manager/Copy Director, where I shape and evolve the brand writing voice & tone and head up an über-creative writing team that delivers spot-on brand copy for multiple products and platforms. I also keep a toe in academia, having instructed collegiate web writing courses since 2003.

 

By night:


I’m into writing stories/poetry/fiction, electronic music, antique typewriters, 1920s – 70s blues, running, classic British motorbikes, ink, and literature.

Some facts

0
Poems written
0
Vinyl collected
0
Eye surgeries
Experience

My CV

Experience

    • Ph.D. in technical communication and rhetoric

    • 19 years’ industry experience: brand, UX, and instructional content creation
    • 19 years’ collegiate instruction experience: multimedia writing and web authoring
    • Content management skills: ensuring consistent, concise, correct content
    • People management skills: managing, mentoring, and motivating
     

    Student

    • Doctorate
    • Masters
    • Bachelors

    Texas Tech University – Lubbock, Texas

    • 2012 – Doctor of Philosophy, Technical Communication and Rhetoric
    Arizona State University – Tempe, Arizona
    • 2003 – Post-Baccalaureate Certificate, Multimedia Writing and Technical Communication

    • 2003 – Master of Arts, Religious Studies

    • 1999 – Bachelor of Arts, Religious Studies, Minor in Anthropology

    Brand Writing Manager / Copy Director

    • Brand Writing
    • Editing
    • Content Management
    • People Management

    • Manage, mentor, and inspire a team of writers who deliver dazzling marketing, FoS, social media, UX, video, and email copy, ensuring their messaging empowers, is in our brand voice, and always sounds like GoDaddy.
    • Provide creative direction, strategic collaboration, deliverables, and testing for writing across multiple channels.
    • Shape and evolve brand writing by authoring the Brand Writing Style Guide and collaborating with channel writing teams to create content guides, channel-specific playbooks, and Commerce libraries, keepin' it fresh, edgy, and unique as Tom Waits.
    • Write for high-visibility projects like the GoDaddy Careers & Design sites and customer events.
    • Serve as the content director on high-visibility projects like Open 2020 (online customer event) and registry/TLD rebranding for .biz, .us, .boston, and .tv.

    Adjunct Faculty - Technical Communication Program

      • Instructed 3,000+ students over 19 years in Principles of Web Authoring and Fundamentals of Writing for Digital Media.
      • Taught students to apply web authoring techniques that drive CX for multiple web audiences, identify and solve usability issues, and plan and create content for the web.

      Senior UX Writer / Content Designer – User Experience Department

      • Content Design
      • UX/Tech Writing
      • Content Strategy
      • Instructional Design

        • Produced content strategy and UX content for Hosting, Website Builder, Mobile, and Email.
        • Scripted, recorded, and built instructional on-screen video tutorials ("Actioncasts") and served as narrator.
        • Created walkthrough guides and online tutorials to assist customers through more difficult flows.
        • Established and maintained the UX department content style guide, alerting writers of each update.
        • Wrote UX support documentation for site builder applications, including Online Store and InstaPage.
        • Composed marketing and front-of-site content.
         

      Managing Editor/Instructional Designer

        • Managed in-house and outsourced writers, supervising research and writing.

        • Edited course scripts for content, style, and instructional integrity.

        • Built instructional content outlines for web-based courseware.

        • Interviewed subject matter experts and performed research to develop course content.

        Elearning Associate / Client Services Team Lead

          • Researched and analyzed content from developers and engineers.

          • Built elearning courses in an academic portal.

          • Created documents for creating and tracking course creation and updates.

          • Quality checked courses and made structural, grammatical, and aesthetic revisions.

          • Trained and monitored team members via weekly assessments and quarterly reviews.

          • Created policies, procedures, and canned responses for Client Services Specialists.

          Skills & Such

          Achievements

          Skills & Such

          Writing

          Poems
          59%
          Stories
          30%
          Books
          5%
          Articles
          5%
          Dissertation
          1%

          Managing

          Managing/improving folks
          37%
          Editing/shaping words
          31%
          Content strategy & guides
          13%
          Creating words
          12%
          Fightin' battles w/data and rationale
          7%

          Schoolin'

          Doctorate - Tech Comm & Rhetoric
          49%
          Masters - Religious Studies
          25%
          Bachelors - Religious Studies
          21%
          General
          5%
          Testimonials

          Good words

          Testimonials