’bout me

Who i am

’bout me

Brand Writing Manager and Web Authoring Instructor

By day:

I’m GoDaddy’s Brand Writing Manager, where I shape/push the brand voice/tone and head up an über-creative writing team that delivers spot-on, engaging copy across multiple platforms. I’ve a Ph.D. in Tech Comm & Rhetoric and have taught web authoring at since 2003.

Skills & Interests:  brand writing, content design, user experience, new media, elearning, digital orality, and rhetoric.


By night:

I’m into writing stories/poetry/fiction, electronic music, antique typewriters, 1920s – 70s blues, running, CBGs, classic British motorbikes, ink, and literature.

Some facts

Vinyl collection
Eye surgeries

My bio


    • Ph.D. in technical communication and rhetoric
    • 17 years’ industry experience: brand, user experience, and content creation
    • 17 years’ collegiate instruction experience: multimedia writing and web authoring course
    • People and content management skills: ensuring consistent concise, correct content


    • Doctorate
    • Masters
    • Bachelors

    Texas Tech University – Lubbock, Texas

    • 2012 – Doctor of Philosophy, Technical Communication and Rhetoric
    Arizona State University – Tempe, Arizona
    • 2002 – Post-Baccalaureate Certificate, Multimedia Writing and Technical Communication
    • 2003 – Master of Arts, Religious Studies
    • 1999 – Bachelor of Arts, Religious Studies, Minor in Anthropology

    Brand Writing Manager

    • Brand Writing
    • Editing
    • Management

    • Manage a team of creative-as-all-get-out brand writers who deliver dazzling marketing, front-of-site, social media, UX, and email copy for NA and global markets.
    • Edit and shape them writers and review outgoing content to ensure it's on-brand and does the trick.
    • Update and tout the Brand Writing Style Guide, keepin' it fresh, edgy, and unique as Tom Waits.
    • Write high-visibility stuff like the GoDaddy Careers and Design sites.

    Instructor - Technical Communication Program

      • Instruct Principles of Web Authoring and Fundamentals of Writing for Digital Media online (first two years in a classroom setting).

      Senior UX Writer – User Experience Department

      • Content Strategy
      • UX/Tech Writing
      • Instructional Design

      • Produced content strategy and UX content for Hosting, Website Builder, Mobile, and Email.
      • Scripted, recorded, and built instructional on-screen video tutorials and served as narrator.
      • Created walkthrough guides and online tutorials to assist customers.
      • Created and maintained the UX department content style guide.
      • Wrote UX support documentation for site builder applications.
      • Wrote marketing and front-of-site content.

      Managing Editor/Instructional Designer

        • Managed in-house and outsourced writers, supervising research and writing.
        • Edited course scripts for content, style, and instructional integrity.
        • Built instructional content outlines for web-based courseware.
        • Interviewed subject matter experts and performed research to develop course content.

        Elearning Associate / Client Services Team Lead

          • Researched and analyzed content from developers and engineers.
          • Built elearning courses in an academic portal.
          • Created documents for creating and tracking course creation and updates.
          • Quality checked courses and made structural, grammatical, and aesthetic revisions.
          • Trained and monitored team members via weekly assessments and quarterly reviews.
          • Created policies, procedures, and canned responses for Client Services Specialists.







          Editing/shaping words
          Managing/improving people
          Content strategy & guides
          Fightin' battles w/data and rationale
          Creating words


          Doctorate - Tech Comm & Rhetoric
          Masters - Religious Studies
          Bachelors - Religious Studies

          Good words





          New 2020 Subaru Forester Sport

          Yesterday, I traded in my beloved 2018 Jeep WranglerJK Unlimited Sahara. 'Twas a sad day, I seriously love to drive that car. But, being a monocular guy now, I decided to get something a bit smaller, newer, more dependable, and with a plentitude of safety features. So, I'm back in a Forester... and...

          Continue reading ...

          5 Rules For Writing Great UI Copy

          From Google Ventures: 5 Rules For Writing Great Interface Copy is a good article that discusses 5 good things to keep in mind when writing UI copy. I like "Headlines and buttons are the pillars of our products. See, there's a good chance you’ve been writing product pillars this whole time, and did...

          Continue reading ...

          The Best – and Worst – Places to Write

          When it’s time to do a bit of writing that serves the purpose of satiating our more creative outlets, we often think about escaping. The thought process likely has to do with removing ourselves from the more familiar places in our lives—where we know the sort of distractions that occur—and set...

          Continue reading ...

          Calling Out Crappy Design

          Here's a Reddit site on Calling out crappy design. It's a largely humorous site where you can check out others' submissions of poor designs and submit your own. It's is easily to get lost and spend way too much time here....

          Continue reading ...

          G is for Gerund

          One of my biggest causes in professional and other writing is to remove virtually all passive voice (yes, yes, there ARE some times when it is intentional and correct), so I often remove gerunds to fix sentences. However, there are other considerations with the gerund than the effort to make sentenc...

          Continue reading ...