• Ph.D. in technical communication and rhetoric from Texas Tech University
• 19 years’ industry experience: brand, user experience, and content creation
• 19 years’ collegiate instruction experience: multimedia writing and web authoring course
• People and content management skills: ensuring consistent concise, correct content

Student

• Doctorate
• Masters
• Bachelors

Texas Tech University – Lubbock, Texas

• 2012 – Doctor of Philosophy, Technical Communication and Rhetoric

• 2002 – Post-Baccalaureate Certificate, Multimedia Writing and Technical Communication
• 2003 – Master of Arts, Religious Studies
• 1999 – Bachelor of Arts, Religious Studies, Minor in Anthropology

Founder / CEO

• Founded attire.fun, a footwear and clothing company that tracks down hard-to-find, out-of-stock, and major collab trend stuff, like Nike, Anti Social Social Club, Adidas, and Supreme
• Responsible for all branding, design, creative, and public relations

Copy Director / Brand Writing Manager

• Brand Writing
• Editing
• Management

• Manage a team of creative-as-all-get-out brand writers who deliver dazzling marketing, front-of-site, social media, UX, and email copy for NA and global markets.
• Edit and shape them writers and review outgoing content to ensure it's on-brand and does the trick.
• Update and tout the Brand Writing Style Guide, keepin' it fresh, edgy, and unique as Tom Waits.
• Write high-visibility stuff like the GoDaddy Careers and Design sites.

Instructor - Technical Communication Program

• Instruct Principles of Web Authoring and Fundamentals of Writing for Digital Media online (first two years in a classroom setting).

Senior UX Writer – User Experience Department

• Content Strategy
• UX/Tech Writing
• Instructional Design

• Produced content strategy and UX content for Hosting, Website Builder, Mobile, and Email.
• Scripted, recorded, and built instructional on-screen video tutorials and served as narrator.
• Created walkthrough guides and online tutorials to assist customers.
• Created and maintained the UX department content style guide.
• Wrote UX support documentation for site builder applications.
• Wrote marketing and front-of-site content.

Managing Editor/Instructional Designer

• Managed in-house and outsourced writers, supervising research and writing.
• Edited course scripts for content, style, and instructional integrity.
• Built instructional content outlines for web-based courseware.
• Interviewed subject matter experts and performed research to develop course content.

Elearning Associate / Client Services Team Lead

• Researched and analyzed content from developers and engineers.
• Built elearning courses in an academic portal.
• Created documents for creating and tracking course creation and updates.
• Quality checked courses and made structural, grammatical, and aesthetic revisions.
• Trained and monitored team members via weekly assessments and quarterly reviews.
• Created policies, procedures, and canned responses for Client Services Specialists.