’bout me

Who i am

’bout me

Writer | Manager | Instructor

By day:


I’m GoDaddy’s Brand Writing Manager/Copy Director, where I shape and evolve the brand writing voice & tone and head up an über-creative writing team that delivers spot-on brand copy for multiple products and platforms. I also keep a toe in academia, having instructed collegiate web writing courses since 2003.

 

By night:


I’m into writing stories/poetry/fiction, electronic music, antique typewriters, 1920s – 70s blues, running, classic British motorbikes, ink, and literature.

Some facts

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Poems written
0
Vinyl collected
0
Eye surgeries
Experience

My CV

Experience

    • Ph.D. in technical communication and rhetoric

    • 19 years’ industry experience: brand, UX, and instructional content creation

    • 19 years’ collegiate instruction experience: multimedia writing and web authoring

    • Content management skills: ensuring consistent concise, correct content

    • People management skills: managing, mentoring, and inspiring

    Student

    • Doctorate
    • Masters
    • Bachelors

    Texas Tech University – Lubbock, Texas

    • 2012 – Doctor of Philosophy, Technical Communication and Rhetoric
    Arizona State University – Tempe, Arizona
    • 2003 – Post-Baccalaureate Certificate, Multimedia Writing and Technical Communication

    • 2003 – Master of Arts, Religious Studies

    • 1999 – Bachelor of Arts, Religious Studies, Minor in Anthropology

    Founder / CEO

      • Founded attire.fun, a footwear and clothing company that tracks down hard-to-find, out-of-stock, and major collab trend stuff, like Nike, Anti Social Social Club, Adidas, and Supreme
      • Responsible for all branding, design, creative, and public relations

      Copy Director / Brand Writing Manager

      • Brand Writing
      • Editing
      • Content Management
      • People Management

      • Manage, mentor, and inspire a team of writers who deliver dazzling marketing, FoS, social media, UX, video, and email copy, ensuring their messaging empowers, is in our brand voice, and always sounds like GoDaddy.
      • Provide creative direction, strategic collaboration, deliverables, and testing for writing across multiple channels.
      • Shape and evolve brand writing by authoring the Brand Writing Style Guide and collaborating with channel writing teams to create content guides, playbooks, and libraries, keepin' it fresh, edgy, and unique as Tom Waits.
      • Write for high-visibility projects like the GoDaddy Careers & Design sites and customer events.
      • Serve as the content director on high-visibility projects like Open 2020 (online customer event) and TLD rebranding for .BIZ and .US.

      Instructor - Technical Communication Program

        • Instruct Principles of Web Authoring and Fundamentals of Writing for Digital Media online (first two years in a classroom setting).

        Senior UX Writer – User Experience Department

        • Content Strategy
        • UX/Tech Writing
        • Instructional Design

        • Produced content strategy and UX content for Hosting, Website Builder, Mobile, and Email.

        • Scripted, recorded, and built instructional on-screen video tutorials ("Actioncasts") and served as narrator.

        • Created walkthrough guides and online tutorials to assist customers.

        • Created and maintained the UX department content style guide.

        • Wrote UX support documentation for site builder applications.

        • Wrote marketing and front-of-site content.

        Managing Editor/Instructional Designer

          • Managed in-house and outsourced writers, supervising research and writing.

          • Edited course scripts for content, style, and instructional integrity.

          • Built instructional content outlines for web-based courseware.

          • Interviewed subject matter experts and performed research to develop course content.

          Elearning Associate / Client Services Team Lead

            • Researched and analyzed content from developers and engineers.

            • Built elearning courses in an academic portal.

            • Created documents for creating and tracking course creation and updates.

            • Quality checked courses and made structural, grammatical, and aesthetic revisions.

            • Trained and monitored team members via weekly assessments and quarterly reviews.

            • Created policies, procedures, and canned responses for Client Services Specialists.

            Skills & Such

            Achievements

            Skills & Such

            Writing

            Poems
            59%
            Stories
            30%
            Books
            5%
            Articles
            5%
            Dissertation
            1%

            Managing

            Editing/shaping words
            33%
            Managing/improving folks
            23%
            Content strategy & guides
            19%
            Creating words
            17%
            Fightin' battles w/data and rationale
            8%

            Schoolin'

            Doctorate - Tech Comm & Rhetoric
            49%
            Masters - Religious Studies
            25%
            Bachelors - Religious Studies
            21%
            General
            5%
            Testimonials

            Good words

            Testimonials