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’bout me

Who i am

’bout me

Writer | Manager | Instructor

By day:


I’m GoDaddy’s Copy Director/Brand Writing Manager, where I shape the brand voice & tone and head up an über-creative writing team that delivers spot-on social and advertising copy across multiple platforms. I’ve also instructed web authoring and multimedia writing courses since 2003.

 

By night:


I’m into writing stories/poetry/fiction, electronic music, antique typewriters, 1920s – 70s blues, running, classic British motorbikes, ink, and literature.

Some facts

0
Poems written
0
Vinyl collected
0
Eye surgeries
CV

My bio

CV

    • Ph.D. in technical communication and rhetoric from Texas Tech University
    • 19 years’ industry experience: brand, user experience, and content creation
    • 19 years’ collegiate instruction experience: multimedia writing and web authoring course
    • People and content management skills: ensuring consistent concise, correct content

    Student

    • Doctorate
    • Masters
    • Bachelors

    Texas Tech University – Lubbock, Texas

    • 2012 – Doctor of Philosophy, Technical Communication and Rhetoric
    Arizona State University – Tempe, Arizona
    • 2002 – Post-Baccalaureate Certificate, Multimedia Writing and Technical Communication
    • 2003 – Master of Arts, Religious Studies
    • 1999 – Bachelor of Arts, Religious Studies, Minor in Anthropology

    Founder / CEO

      • Founded attire.fun, a footwear and clothing company that tracks down hard-to-find, out-of-stock, and major collab trend stuff, like Nike, Anti Social Social Club, Adidas, and Supreme
      • Responsible for all branding, design, creative, and public relations

      Copy Director / Brand Writing Manager

      • Brand Writing
      • Editing
      • Management

      • Manage a team of creative-as-all-get-out brand writers who deliver dazzling marketing, front-of-site, social media, UX, and email copy for NA and global markets.
      • Edit and shape them writers and review outgoing content to ensure it's on-brand and does the trick.
      • Update and tout the Brand Writing Style Guide, keepin' it fresh, edgy, and unique as Tom Waits.
      • Write high-visibility stuff like the GoDaddy Careers and Design sites.

      Instructor - Technical Communication Program

        • Instruct Principles of Web Authoring and Fundamentals of Writing for Digital Media online (first two years in a classroom setting).

        Senior UX Writer – User Experience Department

        • Content Strategy
        • UX/Tech Writing
        • Instructional Design

        • Produced content strategy and UX content for Hosting, Website Builder, Mobile, and Email.
        • Scripted, recorded, and built instructional on-screen video tutorials and served as narrator.
        • Created walkthrough guides and online tutorials to assist customers.
        • Created and maintained the UX department content style guide.
        • Wrote UX support documentation for site builder applications.
        • Wrote marketing and front-of-site content.

        Managing Editor/Instructional Designer

          • Managed in-house and outsourced writers, supervising research and writing.
          • Edited course scripts for content, style, and instructional integrity.
          • Built instructional content outlines for web-based courseware.
          • Interviewed subject matter experts and performed research to develop course content.

          Elearning Associate / Client Services Team Lead

            • Researched and analyzed content from developers and engineers.
            • Built elearning courses in an academic portal.
            • Created documents for creating and tracking course creation and updates.
            • Quality checked courses and made structural, grammatical, and aesthetic revisions.
            • Trained and monitored team members via weekly assessments and quarterly reviews.
            • Created policies, procedures, and canned responses for Client Services Specialists.

            Skills & Such

            Achievements

            Skills & Such

            Writing

            Poems
            59%
            Stories
            30%
            Books
            5%
            Articles
            5%
            Dissertation
            1%

            Managing

            Editing/shaping words
            33%
            Managing/improving folks
            23%
            Content strategy & guides
            19%
            Creating words
            17%
            Fightin' battles w/data and rationale
            8%

            Schoolin'

            Doctorate - Tech Comm & Rhetoric
            49%
            Masters - Religious Studies
            25%
            Bachelors - Religious Studies
            21%
            General
            5%
            Testimonials

            Good words

            Testimonials