• Ph.D. in technical communication and rhetoric


• 19 years’ industry experience: brand, UX, and instructional content creation
• 19 years’ collegiate instruction experience: multimedia writing and web authoring
• Content management skills: ensuring consistent, concise, correct content
• People management skills: managing, mentoring, and motivating

Student

• Doctorate
• Masters
• Bachelors

Texas Tech University – Lubbock, Texas

• 2012 – Doctor of Philosophy, Technical Communication and Rhetoric

• 2003 – Post-Baccalaureate Certificate, Multimedia Writing and Technical Communication


• 2003 – Master of Arts, Religious Studies


• 1999 – Bachelor of Arts, Religious Studies, Minor in Anthropology

Brand Writing Manager / Copy Director

• Brand Writing
• Editing
• Content Management
• People Management

• Manage, mentor, and inspire a team of writers who deliver dazzling marketing, FoS, social media, UX, video, and email copy, ensuring their messaging empowers, is in our brand voice, and always sounds like GoDaddy.
• Provide creative direction, strategic collaboration, deliverables, and testing for writing across multiple channels.
• Shape and evolve brand writing by authoring the Brand Writing Style Guide and collaborating with channel writing teams to create content guides, channel-specific playbooks, and Commerce libraries, keepin' it fresh, edgy, and unique as Tom Waits.
• Write for high-visibility projects like the GoDaddy Careers & Design sites and customer events.
• Serve as the content director on high-visibility projects like Open 2020 (online customer event) and registry/TLD rebranding for .biz, .us, .boston, and .tv.

Instructor - Technical Communication Program

• Instructed 3,000+ students over 19 years in Principles of Web Authoring and Fundamentals of Writing for Digital Media.
• Taught students to apply web authoring techniques that drive CX for multiple web audiences, identify and solve usability issues, and plan and create content for the web.

Senior UX Writer / Content Designer – User Experience Department

• Content Design
• UX/Tech Writing
• Content Strategy
• Instructional Design

• • Produced content strategy and UX content for Hosting, Website Builder, Mobile, and Email.
  • Scripted, recorded, and built instructional on-screen video tutorials ("Actioncasts") and served as narrator.
  • Created walkthrough guides and online tutorials to assist customers through more difficult flows.
  • Established and maintained the UX department content style guide, alerting writers of each update.
  • Wrote UX support documentation for site builder applications, including Online Store and InstaPage.
  • Composed marketing and front-of-site content.
   

Managing Editor/Instructional Designer

• Managed in-house and outsourced writers, supervising research and writing.


• Edited course scripts for content, style, and instructional integrity.


• Built instructional content outlines for web-based courseware.


• Interviewed subject matter experts and performed research to develop course content.

Elearning Associate / Client Services Team Lead

• Researched and analyzed content from developers and engineers.


• Built elearning courses in an academic portal.


• Created documents for creating and tracking course creation and updates.


• Quality checked courses and made structural, grammatical, and aesthetic revisions.


• Trained and monitored team members via weekly assessments and quarterly reviews.


• Created policies, procedures, and canned responses for Client Services Specialists.