Time Barrow, PhD

By day:
I establish and evolve company brands, creating narratives, personas, voice & tone, and style guides. I'm an empathetic leader, mentor, active listener, and advocate for über-creative talent. I direct content and visuals on creative, branding, and corporate projects.

At night:
I’m into writing, running, cooking, literature, Delta/British blues, motorbikes, ink, jazz, Dodgers, and the fam & pups.

What I Do

Brand Voice & Tone

I lead efforts — collaborating w/ creative and design directors, strategists, and data analysts — to evaluate/test company voice & tone and develop rationalized direction, including personas, manifestos, and style guides.


I mentor, grow, and promote high-performing brand writing teams (marketing, FoS, social media, UX, video, and email), ensuring messaging empowers and is on-brand by defining and improving the end-to-end process.

Style Guides

I create, maintain, and evolve Brand Books and Brand Writing Style Guides, joining forces with other writing teams to leverage their knowledge and direct the creation of channel-specific guides, playbooks, and libraries.

Content Direction/Strategy

I define, articulate, and deliver comprehensive, well-crafted content strategies, design, and execution plans for enterprise (B2B) and consumer (B2C) experiences, directing copy to ensure it's accurate, fitting, and inspiring.

Join Forces

I work cross-functionally to leverage thought leader expertise to infuse the company with a unified brand narrative. Additionally, I partner with design, marketing, SLT, and legal teams to produce stellar deliverables for every channel.

Measurement and Insights

I analyze customer, market, and client, insights to inform brand decisions, develop measurement plans, and leverage insights and data to evaluate projects and provide recommendations to deliver effective brand experiences.

What Folks Say About Me

Fun Facts


Poems Written


Vinyl Collected


Eye Surgeries