Curriculum Vitae

2024 - Current

Chief Brand Officer

• Establish comprehensive brand strategies
• Research/evaluate brand positions through competitive analyses
• Set verbal/visual direction for marketing, website, UX, comms, etc.
• Create brand books, style guides, and presentations to guide employees
• Educate on brand strategy and ensure all creative remains on brand

2023 - Current

Founder/President

• Work with clients to evaluate their brand needs and offer solutions to fit their organization
• Create formal brand plans to determine audience, brand position, story, slogans, and content direction for marketing, website, UX, and public relations
• Establish and evolve company brand voice & tone, creating brand strategies, narratives, personas, and style guides

2021 - 2023

Strategic Advisor

• Consulted w/ Sr. leadership on 11+ potential investments
• Met w/ clients, analyzed issues, and offered solutions and services
• Suggested brand, UX, product feature implementations (11+ clients)

2003 - 2024

Web Authoring Instructor

• Instructed 3,700+ students over 20+ years in Web Authoring and Writing for Digital Media courses.
• Taught students techniques that drive CX for multiple web audiences, identify/solve usability issues, and plan/create content for the web.

2017 - 2023

Copy Director / Brand Writing Manager

Brand Direction • Management • Writing

• Evaluated/tested company brand voice & tone, then presented new direction, persona, manifesto, and style guide application.
• Managed, mentored, and inspired 10+ super-talented writers ever-helping them to advance their careers.
• Directed/edited copy on 30+ high-visibility projects like registry rebranding and corporate/customer events
• Provided creative direction, deliverables, and testing for writing across multiple channels, ensuring it's in our brand voice.
• Evolved GoDaddy's voice & tone by owning/authoring the Brand Writing Style Guide and collaborating w/ teams to create channel-specific guides, playbooks and libraries.
• Wrote for 20+ high-visibility, critical projects like the GoDaddy Careers and Design sites, customer events, and TLD rebranding.

2007 - 2017

Sr. UX Writer / Content Designer

Content Design/Strategy • UX Writing

• Produced content strategy and UX content for Hosting, Website Builder, Mobile, and Email.
• Scripted, recorded, served as voice talent, and built instructional on-screen video tutorials.
• Created walkthrough guides and online tutorials to assist customers through process flows.
• Established/maintained  UX content style guide.
• Wrote UX documentation for all site builder applications.
• Composed marketing and FoS content.

2003 - 2005

Managing Editor / Instructional Designer

• Managed in-house and outsourced writers, supervising research and writing.
• Edited course scripts for content, style, and instructional integrity.
• Built instructional content outlines for web-based courseware.
• Interviewed SMEs and researched to develop course content.

2000 - 2003

Elearning / Client Services Team Lead

• Researched/analyzed developer and engineer content.
• Built elearning courses in an academic portal.
• Created documents to create and track course creation/updates.
• Trained/monitored team, improving quality and accuracy.
• Created policies, procedures, and canned responses.