Tag Archives: convergence

The Cultural Logic of Media Convergence

Jenkins, Henry. Convergence Culture: Where Old and New Media Collide. NYU Press, 2008. “Convergence doesn’t just involve commercially produced materials and services traveling along well-regulated and predictable circuits. … It also occurs when people take media into their own hands” (17). I this way, it is both a top-down and bottom-up structure. “Corporate convergence coexists…

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