Category Archives: User Experience

Everything you know about Steve Jobs and design is wrong, according to one man who should know

Hartmut Esslinger, founder of Frog Design (the company responsible for Apple’s sweet, simple designs), is retiring and has just published his memoir, Keep It Simple – The Early Design Years of Apple, which is partly an insider’s account of the origins of Apple’s iconic products and brand. Basically, he wants to set the record straight about the…

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The User is Drunk

Here is a great video that talks about a method of User Experience design that suggests that we should design for the user AS IF (s)he is blind drunk (she’s probably not actually drunk). High points: Great UI isn’t there UI should generally be as effective when it is blurry as when it is not…

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