Category Archives: social theory
Visual Social Semiotics – Harrison
Harrison, Claire. “Visual Social Semiotics: Understanding How Still Images Make Meaning.” Technical Communication 50 1 (2003): 46. This article, while focusing on still images and the way they make meaning, is a discussion of visual social semiotics and therefore has many applications to video, as well. Also, the concept of social semiotics relates to my…
Social Construction of Reality – Internalization – Berger & Luckmann
Berger, Peter L., Thomas Luckmann, and Texas Tech University. Institute for Studies in Pragmaticism. The Social Construction of Reality: A Treatise in the Sociology of Knowledge. Anchor Book. New York: Doubleday, 1967. Socialization: [T]he comprehensive and consistent induction of an individual into the objective world of a society or a sector of it” (130). Having…
Externalization, Objectivation, and Internalization – Berger & Luckmann
Berger, Peter L., Thomas Luckmann, and Texas Tech University. Institute for Studies in Pragmaticism. The Social Construction of Reality: A Treatise in the Sociology of Knowledge. Anchor Book. New York: Doubleday, 1967. “Society is a human product. Society is an objective reality. Man is a social product” (61). Berger and Luckman argue that one must…
The Social Construction of Reality – Berger & Luckmann
Berger, Peter L., Thomas Luckmann, and Texas Tech University. Institute for Studies in Pragmaticism. The Social Construction of Reality: A Treatise in the Sociology of Knowledge. Anchor Book. New York: Doubleday, 1967. “Man’s consciousness is determined by his social being.” – Marx I open this post with the Marx quote because of its direct relevance…
Equilibrium Theory – Argyle & Dean
Argyle, M., & Dean, J. (1965). Eye contact, distance, and affiliation. Sociometry, 28, 289- 304. Argyle, M., & Cook, M. (1976). Gaze and mutual gaze. Cambridge, UK: Cambridge Uni- versity Press. Another example of the discussion on whether there is a certain level of interchangeability of verbal and non-verbal cues of immediacy in the realm…
Interchangeability of Verbal and Nonverbal Cues – Walther
Walther, J. B., Loh, T., & Granka, L. (2005). Let me count the ways – The interchange of verbal and nonverbal cues in computer-mediated and face-to-face affinity. [Article]. Journal of Language and Social Psychology, 24(1), 36-65. That CMC does not offer nonverbal cues in communication has been discussed by most early research on online communication…
Computer-Mediated Communication: Interpersonal – Walther
Walther, J. B. (1996). Computer-mediated communication: Impersonal, interpersonal, and hyperpersonal interaction. Communication Research, 23(1), 3-43. Interpersonal Continuing from the Last post, after considering the impersonal perspective of CMC, Walther goes on to look at the interpersonal perspective. “The model assumes that communicators in CMC, like other communicators, are driven to develop social relationships” (10). While…
Social Information Processing Perspective (SIPP)
Kim, Junghyun. “Interpersonal Interaction in Computer Mediated Communication (CMC) : Exploratory Qualitative Research based on Critical Review of the Existing Theories” Paper presented at the annual meeting of the International Communication Association, Marriott Hotel, San Diego, CA, May 27, 2003. Yet another theory Junghyun Kim discusses in his 2003 article. Created by J.B. Walther (1992),…
Social Construction of Technology
Another theoretical framework that I will apply to my study is the social construction of technology as a model to consider the social context of new technology. According to Pinch & Bijker (1987), a key assumption of this theory is that innovation is a complex process of co-construction in which technology and users negotiate the…
Transactional Rhetoric
In Rhetoric and Reality (1987), James A. Berlin created a three-part taxonomy of rhetoric theories, based on epistemology. Objective rhetoric asserts that reality is empirically verifiable and in the material world. Subjective rhetoric states that reality is not material, but rather exists within the individual’s perception apprehension, and that the writer or speaker is very…