GoDaddy Registry Hub Site

This project was to create a customer-based hub website for  the GoDaddy Registry (who formerly only had a B2B presence).

I served as the copy director and performed the following tasks:

• Established organizational and content strategies, determining the appropriate voice & tone, purpose, and messaging based on audience and need
• Directed creation of all narratives, taglines, (including for visual direction), user testing, and style guide
• Wrote all Home page copy and directed the creation of (or created) the content for each TLD’s website
• Collaborated with registry team (client), Marketing Manager, Creative Ops, Creative Director, Sr. Copywriter, and Visual & Web Designers