This project was the rebranding of the .miami Top Level Domain (TLD) GoDaddy Registry.
I served as the copy director and performed the following tasks:
- Established organizational and content strategies, determining the appropriate voice & tone, purpose, and messaging, based on audience and need
- Directed and edited creation of all narratives, taglines, definitions (including for visual direction), user testing, and style guide
- Directed the creation of (or created) the content for the website
- Collaborated with registry team (client), Marketing Manager, Creative Ops, Creative Director, Copywriter, and Visual & Web Designers