This project was the rebranding of the .miami Top Level Domain (TLD) GoDaddy Registry.

I served as the copy director and performed the following tasks:

  • Established organizational and content strategies, determining the appropriate voice & tone, purpose, and messaging, based on audience and need
  • Directed and edited creation of all narratives, taglines, definitions (including for visual direction), user testing, and style guide
  • Directed the creation of (or created) the content for the website
  • Collaborated with registry team (client), Marketing Manager, Creative Ops, Creative Director, Copywriter, and Visual & Web Designers