Brand Chief
People Manager
Creative
Time Barrow, PhD
By day: I establish and evolve company brands, creating narratives, personas, voice & tone, and style guides. I'm an empathetic leader, mentor, active listener, and advocate for über-creative talent. I direct content and visuals on creative, branding, and corporate projects. At night: I’m into writing, running, cooking, literature, Delta/British blues, motorbikes, ink, jazz, Dodgers, and the fam & pups.
What I Do
Brand Voice & Tone
I lead efforts — collaborating w/ creative and design directors, strategists, and data analysts — to evaluate/test company voice & tone and develop rationalized direction, including personas, manifestos, and style guides.
Leadership
I mentor, grow, and promote high-performing brand writing teams (marketing, FoS, social media, UX, video, and email), ensuring messaging empowers and is on-brand by defining and improving the end-to-end process.
Style Guides
I create, maintain, and evolve Brand Books and Brand Writing Style Guides, joining forces with other writing teams to leverage their knowledge and direct the creation of channel-specific guides, playbooks, and libraries.
Content Direction/Strategy
I define, articulate, and deliver comprehensive, well-crafted content strategies, design, and execution plans for enterprise (B2B) and consumer (B2C) experiences, directing copy to ensure it's accurate, fitting, and inspiring.
Join Forces
I work cross-functionally to leverage thought leader expertise to infuse the company with a unified brand narrative. Additionally, I partner with design, marketing, SLT, and legal teams to produce stellar deliverables for every channel.
Measurement and Insights
I analyze customer, market, and client, insights to inform brand decisions, develop measurement plans, and leverage insights and data to evaluate projects and provide recommendations to deliver effective brand experiences.
What Folks Say About Me
Working with Time for a year, I was consistently impressed by his writing, creative thinking, and people management skills. He's highly skilled in writing and has a deep understanding of branding and marketing, which is evident in the quality of his work, breaking down complex concepts into clear and compelling messaging and crafting effective, memorable, unique brand narratives. Time is a great leader and team player with excellent project management skills, managing multiple projects simultaneously and ensuring all work is completed to a high standard.
Chris Rushing
Time's writing influence is felt within the entire brand writing team and through the larger GoDaddy writing community. In addition to the highest level of craft Time upholds, he also improves the writing of not only those he works directly with but also writers in his orbit. Case in point, Time expertly guided three of his level 2 writers to a level 3 promotion, both through the projects he assigned and the support he gave for the writers to succeed. Time’s writing and advice are sought after by folks throughout the company, and his dedication to lifting the level of writing everywhere at GoDaddy is shown by his tireless commitment to his work.
Brian Dunn
I had the pleasure of working alongside Time at GoDaddy and received an immense amount of valuable guidance. His creativity and prolific writing abilities set him apart from all other writers I've worked with in the past. Time is an exceptional manager and mentor. He managed multiple writers at once with ease and a soft touch. Moving from one project to next, he's always able to zoom out and see the bigger picture. Any work that was reviewed or handled by Time was left better for it. I don't think there's a project you could hand Time that he couldn't conquer. His years of experience and a natural affinity for clean and crisp writing, always allows him to get the job done (and well).
Adam Lisabeth
Senior Writer
Time is the kind of leader who is intelligent, inspiring, and great at what he does, so his team strives to impress him. His style of leadership creates a great, welcoming work environment, so better creative work directly comes from his leadership. I’m happy I had the honor and privilege to learn from him.