Brand Projects
Brand Projects

UX & Brand

Brand Projects

What I did

I served as copy director (and content creator, where noted) on the following internal and public-facing projects.

  • GoDaddy Careers site
    • Collaborated with the Sr. Director of Marketing, Creative Operations, Human Resources, and a team of Visual and Web Designers
    • Helped establish an organizational and content strategy for the site
    • Wrote all content for each page: Home, Teams (Technical, Customer Care, Corporate, University), Culture, and Diversity pages
  • GoDaddy Design site
    • Collaborated with the Brand Chief, Sr. Creative Director, Marketing Manager, and a team of Visual and Web Designers
    • Established the appropriate voice & tone
    • Wrote all site content
  • GoDaddy Brand Style Guide  — digital, but included a beautiful 165-pg printed version (pictured)
    • Collaborated with the Brand Chief, Sr. Creative Director, Creative Director, Principal Copy Director, and a team of Visual and Web Designers
    • Helped establish an organizational and content strategy for the guide
    • Wrote and/or edited all copy in the guide
  • GoDaddy Brand Writing Style Guide
    • Clocking in at well over 130 pages, this is the overarching style guide for all writing at GoDaddy, detailing voice & tone, personality, writing spirit, high-level facets and guidelines, detailed finer points, directions on maintaining inclusivity in writing, parts of speech, and punctuation
    • Collaborated with the Brand Chief, Sr. Creative Director, Principal Copy Director, Marketing Manager, Creative Operations, aa team of Visual and Web Designers, and a 3rd party offsite design firm
    • Established an organizational and content strategy for the guide
    • Collaborated with the Principal Copy Director to determine our philosophy on each rule and directive
    • Wrote all copy for the entire guide
    • Continue to maintain and develop the guide, ensuring all updates are shared out to each writing department/channel
  • GoDaddy Brand Strategy Guides — Messaging, Product Naming, Portfolio
    • Collaborated with product owners, Marketing Manager, Creative Operations, and a team of Visual and Web Designers
    • Helped establish an organizational and content strategy for the guide
    • Wrote and/or edited all copy for the guides
  • GoDaddy Content Playbooks — Email, Paid Display, Social Media, Workplace Brand
    • These playbooks represent specific areas in which certain channels or departments need to diverge (in design or writing) from the overarching Brand Style Guides
    • Collaborated with Writing Leads and Writers from those channels/departments, Creative Operations, and a team of Visual and Web Designers
    • Helped establish an organizational and content strategy for the guide, deciding on when divergence in voice & tone, established rules, or the creation of new guidelines needed to occur
    • Directed content and copy direction for all playbook projects
  • Top Level Domains (TLD) rebrands — .miami, .club, .tv, .boston, .biz and .us
    • Collaborated with large registry team (client), Marketing Manager, Creative Operations, Creative Director, Sr. Copywriter, a team of Visual and Web Designers
    • Established an organizational and content strategy, researching and determining the appropriate voice & tone, purpose, messaging, and writing spirit, based on audience and need
    • Directed the creation of all background write-up, taglines, tagline definitions, visual direction definitions, and user testing inquiries
    • Directed the creation of (or created myself) the content for each TLD’s website
  • GoDaddy Registry Website Rebrand
    • Collaborated with large registry team (client), Marketing Manager, Creative Operations, Creative Director, Sr. Copywriter, a team of Visual and Web Designers
    • Established an organizational and content strategy, researching and determining the appropriate voice & tone, purpose, messaging, and writing spirit, based on audience and need
    • Directed the creation of all background write-up, taglines, tagline definitions, visual direction definitions, and user testing inquiries
    • Directed the creation of (or created myself) the content for the expanded registry website
  • Commerce Messaging Library
    • Collaborated with Product Owners, Product Managers, Principal Copy Director, Marketing Manager, Creative Operations, Creative Director, and Sr. Copywriter
    • Worked with Principal Copy Director to establish a content strategy around messaging for GoDaddy’s Payments app, physical sale devices (POS, Smart Terminal, etc.), and an omni-commerce section
    • Worked with Principal Copy Director and Sr. CopyWriter to create a large bank of messaging to be used (largely) verbatim by FoS, advertising, email, and social media writers
    • Individually expanded the library to include Online Store and Online Accounts sections, directing all messaging direction of taglines written by a copywriter
  • Category :

    UX & Brand

  • Date :

    May . 30 . 2022

  • GoDaddy Design Site