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G is for Gerund

One of my biggest causes in professional and other writing is to remove virtually all passive voice (yes, yes, there ARE some times when it is intentional and correct), so I often remove gerunds to fix sentences. However, there are other considerations with the gerund than the effort to make sentenc...

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Effective Business Writing – Part 2

As a follow-up the Effective Business Writing post from yesterday, here are some more general concepts I took from the writing seminar. The most important question of all to ask of your writing is, “Does It Work?” This is even more important than asking if your writing is accurate. Whether o...

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Effective Business Writing – Part 1

A while back, I attended a writing workshop. It was mostly aimed at writing better in general. While most of the topics were points that I (and you) already know, I did take a way some worth from it. So, here are some ideas I took from the event, since they can benefit all of us writers, including t...

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Deconstructing Minimalist Landing Pages

Here is a great article that discuses the trend of websites losing all superfluous and confusing imagery, text, navigation, etc. in favor of going completely minimalist on their landing pages. Such pages have a few things in common. Generally, they: Remove all non-essential information, includin...

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