Category Archives: discourse & technology

Electric Rhetoric – Technologies of Electric Rhetoric

The Sophistic performance of electronic rhetoric has arrived. …It is on computers. … and it is on television. (137) Welch, Kathleen E. Electric Rhetoric: Classical Rhetoric, Oralism, and a New Literacy. The MIT Press, 1999. In this fifth Chapter of Electric Rhetoric, Technologies of Electric Rhetoric, Welch elaborates on her idea of an electric rhetoric–stemming…

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Presence of the Word – Word as Sound

[C]ultures which do not reduce words to space but know them only as oral-aural phenomena, in actuality or in the imagination, naturally regard words as more powerful than do literate cultures” (112). Ong, Walter J. The Presence of the Word: Some Prolegomena for Cultural and Religious History. The Terry Lectures. New Haven: Yale University Press,…

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Reading Images: Multimodality, Representation and New Media – Kress

“Each mode forces me into making certain kinds of commitments about meaning, intended or not. The choice of mode has profound effects on meaning…” (111). Kress, Gunther. “Reading Images: Multimodality, Representation and New Media.” Information Design Journal & Document Design 12 2 (2004): 110-19. In this 2004 article, continues his discussion of multimodality and representation…

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Avatars of the Word – O’Donnell– 2: The Instability of Text

O’Donnell, J. J. (2000). Avatars of the word: From papyrus to cyberspace: Harvard University Press. In this chapter, O’Donnell discusses the instability and, in some ways (un)reliability, of the written word in both printed and electronic form. The printed format is generally a far cry more consistent than the pre-Gutenberg manuscript format. However, upon closer…

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