My Journal



A Little Logo Fun

So, a few months ago, I came across this video of a 5-yr-old’s perspective of some famous logos. It is, of course, very cute, and some logos she knows or mentally connects with person events. However, it got me thinking about how

That video lead me to look at some other interesting videos on logos.

To apply this to UX, I watched these and began thinking about how we, as UX creatives, design and present icons in apps and ads and whether they are more based on intuitiveness or familiarity. Also, once we put out some icon/image/logo, how else might is be perceived, visually, by the viewer?

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