Monthly Archives: September 2009

Transactional Rhetoric

In Rhetoric and Reality (1987), James A. Berlin created a three-part taxonomy of rhetoric theories, based on epistemology. Objective rhetoric asserts that reality is empirically verifiable and in the material world. Subjective rhetoric states that reality is not material, but rather exists within the individual’s perception apprehension, and that the writer or speaker is very…

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Media Naturalness Theory

Kock, Ned. “The Ape That Used Email: Understanding E-Communication Behavior through Evolution Theory.” Communications of AIS 5 3 (2001): 29. In my last posts, I’ve discussed media richness theory and media synchronicity theory, the former being foundational for the latter. Another theory on communication, which stems as a response to (actually, an alternative to) media…

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